Red Nose Studio created a series of illustrations for DNA's new national ad and marketing campaign. Based in Finland, DNA is a telecommunications company that offers customers cellular, cable and phone services. The series of illustrations feature a pink super-hero type DNA character that physically morphs into helpful tools for cell phone users. In various ads the character's arms turn into scissors, a ladder and clippers, liberating the cell phone user from classic cell phone troubles. The campaign of print ads and collateral material will only be seen in Finland, but can also be viewed on the DNA website.