Alexander Blue was commissioned by the hot South American ad agency Gazz to create a series of characters and illustrations for Coca Cola. The illustrations were then animated by the agency’s design team into a 2 minute short titled ‘Vivir Positivamente’ (Live Positively) which can be viewed as a series of small segments or as one longer one. The animation which follows a couple of upbeat characters through their day and shows the effects of ‘living positively’ will be shown at a Coca Cola corporate events in Buenos Aires and throughout Argentina. It may also be viewed on the Coca-Cola Argentina website. Click here to watch the animation.