Italian Ad Campaign for Pilar
Bella Pilar’s illustrations are the centerpiece of Italian cosmetic retailer La Gardenia‘s new brand effort, Fleur. Bella’s illustrated character embodies the essence of Fleur – a woman who is chic, confident, and aware of herself and her femininity.
La Gardenia flew Bella to Milan for the launch of the campaign, which includes television spots and print ads in Italy’s top magazines, including Vanity Fair, La Repubblica delle Donne, Io Donna and Anna, among others. The press were introduced to Fleur by an invitation to her ‘home,’ a suite entirely decked out a la Fleur, which looks quite a la Bella to us!