Williams' New Look for Bone Daddy's House of Smoke

Nate Williams' bold illustrations provide the backdrop for a new branding effort for Bone Daddy's House of Smoke. His distinct hand-lettering and textured folk art styling combine with wild characters and offbeat animals, and truly celebrate the fun, lively atmosphere that the Texan chain of smokehouses is known for.

His illustrations can be seen throughout the restaurant's menu and website and on other collateral and promotional items. The brand campaign was so successful that it was featured on the Communication Arts and For Print Only websites and recognized by various institutions, winning a Judge's Medal at the Art Director's Club of Houston's 55th Annual Show and a Bronze Medal at the Dallas Society of Visual Communications 2011 Show. Congratulations go out to Nate and everyone at Matchbox Studio!