Estrada at “Smart House” in Venice Beach
Catalina Estrada participated in art exhibition, ROJO®fortwo, featuring exclusive artwork inspired by the worldwide launch of the brand new Smart Fortwo by Smart. The exhibition, which opens on Friday, November 2nd, 2007, has been produced to coincide with the limited edition ROJO®fortwo special issue.
Smart has opened it’s first U.S. showroom, which it is calling the “Smart House,” with a slate of upcoming events that includes an unplugged concert by indie rocker, Piers Faccini.
The location in the oceanside community, where it’s often easier to park a bicycle than a car, is a smart one. Buyers can take a test-drive and check out four Smart Fortwos on display in the renovated studio building on Abbot Kinney Boulevard. “The Smart house will present the world and lifestyle of a typical Smart driver and convey the intrinsic values of this unique city car, showing visitors that bigger is not always better,” said Anders Sundt Jensen, who is responsible for brand management at Smart.
The Daimler brand says that more than 30,000 Americans have already reserved a Smart Fortwo via the company’s website.
The Smart house is open until January 25th, 2007 on Tuesdays and Sundays from 11 a.m. to 9 p.m.
What this means to you: If you’re in the neighborhood, stop in and get a real feel for what it’s like to drive a Smart in one of the most congested spots in the country.
Smart House - 1319 Abbot Kinney Blvd. Venice, CA 90291


Limited Edition Cover
