Chris Sickels of Red Nose Studio illustrated a 'Crying Tomato' for an issue of Deliver Magazine, which is created for the USPS by the agency Cambell-Ewald. The article was a look into the madcap marketing of the outdoor apparel company Moosejaw. Inspired by the project, Chris said, "Ketchup came to mind, salsa. My wife said chopping onions, so I can't take credit for the onion, but that brought up onion breath, a bus stop, etc. etc. Not sure why the bicycle... maybe it's because my oldest son is learning to ride a bike."
Below are sketches for the project and the final two-page spread.