Williams for the Young Director Awards

Nate Williams' hand-lettering is featured prominently in a series of print ads for the Young Director Awards, a competition that showcases and rewards the world's most talented young directors. The tagline for this year's campaign was "Directing, it's in your bones" and the cheeky print ads featured a child's writing offering "direction" to his mum, baby brother and even his dog. The campaign also included this humorous spot – keep an eye out for Nate's hand-lettering at the end!




The Directing is In Your Bones campaign was developed at BETC Paris by global creative director Stephane Xiberras, creative director/copywriter (film) Damien Bellon, art director (print) Landry Stark, designer (print) François Prost, copywriters (print) Pascal Andre and Clive Pickering, typographer Nate Williams, art buyer Karine Grealou, and producer (print) Annick Audoux.