Ronca: The Where, the Why & the How
Catell Ronca was one of 75 artists asked to contribute art to Chronicle Books’ just released title The Where, the Why, and the How. The book includes 75 essays by scientific experts that attempt to answer some of science’s big unanswered questions, from what came before the Big Bang to why do pigeons bob their heads when they walk. The essays were then passed on to the artists who were asked to create their own visual representation of the answer. Written by Jenny Volvovski, Julia Rothman and Matt Lamothe, partners in Chicago/New York-based design firm ALSO, the book is a fascinating combination of scientific text and gorgeous artwork. Visit Julia Rothman’s blog for a preview.
A book launch party is planned for Thursday, October 11th (7-9pm) at the Powerhouse Arena in Brooklyn, NY. Six of the contributing artists and scientists will be in attendance, each giving a 10-minute talk about their piece. Visit the event’s Facebook page for more information.