Williams for Hershey's

Nate Williams is one of 25 artists from around the world commissioned to illustrate a series of chocolatisms for a soon to be launched social media campaign from Hershey's. The campaign seeks to motivate Hershey's 5 million Facebook and Pinterest fans to share their own chocolatisms – which are 'truisms about life with a delicious chocolate twist' – using the hashtag #HersheysChocolatisms in order to become eligible to win a prize. Nate's vibrant illustration features bold shapes and textures combined with a cast of cool characters; the hand-lettered headline – or chocolatism – proclaims 'My favorite bars are filled with chocolate.' Read more about the campaign here.