Pilar's Fleur Comes to Life

Bella Pilar's illustrated character, Fleur, made her television debut in two animated spots airing in Italy during this holiday season. The character is the centerpiece of Italian cosmetic retailer La Gardenia's new brand effort, Fleur. The line debuted in Milan last month. The campaign also includes print ads in Italy's top magazines, such as Vanity Fair, La Repubblica delle Donne, Io Donna and Anna, among others. Click here to watch the ads.