Haworth for Cottonelle

Hennie Haworth hand-lettered and illustrated a series of 'name tags' for a new Cottonelle product. Her stylized, unique hand lettering is part of a new campaign (Tris3ct, photos by Leonard Gertz). Consumers are invited to submit and vote for the Cottonelle Care Routine's new name - such as Perfect Match or Southern Hospitality - using an official Name Generator on Facebook.